Textbook in PDF format

Introducing Social Marketology Déjà vu: Patterns in Social Media Herding Cats: Managing the Social Media Team Envisioning Results: Focusing on Desired Outcomes Awakening the Brand: Humanizing It with Personality and Voice Finding the Fringe: Identifying Customer Microsegments Birds of a Feather: Belonging to a Community Chasing the Whales: Going for the Influencers The Ball in Motion: Creating an Action Plan Are We There Yet? Measuring Your Progress Egg on Your Face: Avoiding the Big Mistakes Creative Juice: The Laboratory for Innovative Social Media Here We Go Again: Measuring and Improving the Social Media Marketing Process