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Creativity is the lifeblood of humanity. It isn't a gift reserved for the chosen few. It is not about talent or privilege. It's within us all, waiting to be encouraged, nurtured, and indulged. Creativity thrives on attention and is fed by curiosity. It fractures under the weight of pessimism, fear, and doubt. Ambiguity is creativity's playground. Mistakes and failure are the fuel that creativity needs. It is how we solve problems, imagine possibilities, and manifest our future. Creativity allows us to dismantle outdated constructs and reimagine how things work to improve the quality of the human experience. When we access our creative soul, we can embrace the fuzzy front end and messy middle while anticipating the joy of unexpected discoveries from imperfect exploration to uncover novel ideas. “The Myths of Creativity” The MacGyver Mindset When X Meets Y The Same, Only Different Change the Rules Do the Opposite All the Feels Conscious Mind, Unconscious Behaviours Go with the Flow Go Play” Spin a Story